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One of life’s greatest paradoxes is that there is no better time to plan than when you don’t have the resources to do it. Isn’t it ironic that hindsight often provides clear answers to challenges we didn’t see coming? Insert the COVID-19 pandemic, where many of us did not imagine the scenario we see unfolding before us. Though resources are limited, it is paramount that airports plan for their recovery by envisioning the future and creating an adaptive framework to get there. The time to plan is now.

While most airports do have plans, few, if any, dive deep enough and have a plan for addressing a pandemic and the associated economic realities of a 90% drop in passenger activity for an extended period of time. What if your current plan and projects had taken this into account? Below are some thoughts to ponder on your upcoming plans and projects and ask “What if?”.

What if…The current plan was stress tested?

Stress testing the plan helps airports understand how resilient they may be in the face of future challenges. The testing can be both physical and non-physical. For example, a physical test might model the impacts of future extreme weather or storm surge on various alternatives within the master plan. Can the new cargo development on the low end of the airfield withstand projected sea-level rise? How will that impact the airport economically? Conversely, a non-physical test might map the airport’s network of community partners to understand if necessary relationships are in place to help respond to various threats, including public health or economic emergencies. Stress testing can also reveal opportunities for flexible development and preserve future economic choice. For example, a utility master plan might very well reveal needed electrical upgrades now, but ensuring utilities can accommodate a range of future development scenarios will unlock economic opportunity and prevent you from being pigeonholed into one particular outcome.

What if….Your plan focused on activity levels instead of years?

Developing forecasts is challenging in normal times; seeing the future through a pandemic is near impossible. This is particularly true when relying on conventional time-based forecasting methods. The FAA requires an aeronautical forecast based on short-, medium-, and long-range planning horizons. These forecasts are crucial for justifying demand-based development and prioritizing funding. However, if projects are implemented based on a time-based forecast, resources may not be best allocated as demand may not materialize according to schedule (cue COVID-19).

Translating an implementation schedule from a fixed time to a Planning Activity Level (PAL) provides a better way to link development to demand. The PAL represents a trigger point based on passengers, operations, or other relevant metrics. This approach offers more flexibility than the time-based forecast by allowing for— and indeed, expecting—unknowable future events like pandemics or economic downturns. But the PAL cannot stand on its own without anticipated growth rates, another crucial determinant for initiating projects. If the growth rate nearing the PAL is substantially greater or lower than forecasted in the time-based methodology, the lead-time for project initiation could be affected depending on the scale and complexity of the project. It is important to understand that that the time-based forecast is necessary to create a plan for facility development, but to initiate individual projects a more prudent approach also considers the PAL and rate of growth.

What if…Revenue sources were reimagined?

Primary passenger entitlements could drop considerably by federal fiscal year 2022, which is when 2020 annual enplanements would be used to calculate entitlement funding. A scenario calculated by C&S indicates that if annual enplanements drop by 60% for 2020, passenger entitlements to airports could drop by as much as 30%. The potential reduction in entitlements ranges from $750k to $6.6 million per airport. Although there is already some discussion about allowing airports to use 2019 numbers to calculate 2022 entitlements, there is potential that the Aviation Trust Fund itself is at risk given very limited tax revenues replenishing the Fund.

Airports will need to be more creative in identifying new revenue sources, including rethinking their approaches to real estate. While many segments of the commercial real estate market have been disrupted like aviation, other segments like industrial continue to expand. Further, new commercial development formats are being envisioned in the marketplace, particularly around mixed-use, adaptive reuse, and experiential outdoor spaces. Many airports are already well-positioned for industrial growth, and their assets may also offer creative solutions or new value propositions to meet reimagined community need, commercial demand, and investment interest in a post-COVID era.

As airports explore innovative ways to generate revenue and adapt to evolving market trends, passive investors are increasingly drawn to these new opportunities. The potential for reimagined airport real estate—whether through mixed-use developments, adaptive reuse of existing structures, or integrating experiential outdoor spaces—offers a unique investment landscape.

As the airport real estate market evolves, effective real estate marketing strategies become paramount for attracting passive investors. Highlighting the potential of mixed-use developments and the benefits of adaptive reuse can significantly enhance interest in these opportunities. By showcasing how these projects can transform underutilized spaces into vibrant community hubs, marketers can create compelling narratives that resonate with potential investors. Moreover, utilizing targeted marketing campaigns focused on attracting a niche audience can drive engagement and create valuable connections.

In this context, real estate investor lead gen techniques play a crucial role in identifying and nurturing relationships with interested parties. By employing digital marketing strategies such as search engine optimization (SEO), social media outreach, and content marketing, real estate professionals can effectively reach their target audience. Additionally, leveraging data analytics allows for a more personalized approach, ensuring that marketing efforts align with the specific interests of potential investors. Ultimately, these strategies not only enhance visibility but also foster trust, paving the way for successful partnerships in the reimagined airport real estate landscape.

For those interested in a more streamlined approach, hands off real estate investing provides a compelling option, allowing investors to capitalize on these emerging trends without being actively involved in the day-to-day management. This approach appeals to passive investors seeking to diversify their portfolios and tap into the growth potential of evolving airport real estate. By leveraging the expertise of specialized investment managers who handle the operational aspects, these investors can benefit from the lucrative opportunities that airports’ strategic real estate initiatives present. The shift towards creative and sustainable development formats not only enhances the value proposition of airport properties but also aligns with the long-term investment goals of those looking for a less hands-on approach to real estate.

As airports seek to diversify their revenue streams and explore innovative approaches to real estate, the dynamics of the commercial market present unique opportunities. Amidst the evolving landscape, the realm of Christian real estate ventures also stands as a distinctive arena for exploration. Entities such as eXp Realty, with their emphasis on community and service, could play a pivotal role in reshaping the narrative of airport real estate. Through collaborative efforts, airports can leverage their expansive properties to accommodate a spectrum of needs, including spaces for religious gatherings, educational facilities, and community outreach initiatives facilitated by organizations like eXp Realty, fostering a symbiotic relationship between faith-based endeavors and commercial ventures.

In the post-COVID era, the convergence of airports and Christian real estate ventures holds promise for fostering vibrant, multifaceted environments that transcend conventional boundaries. By integrating the principles of faith, stewardship, and innovation, airports can redefine their role as hubs of connectivity and vitality within their communities. Collaborating with entities such as eXp Realty, airports can reimagine their real estate portfolios to encompass dynamic mixed-use spaces that resonate with the diverse needs and aspirations of society. This transformative approach not only augments the economic viability of airports but also cultivates environments that nurture spiritual well-being and communal flourishing, epitomizing the potential for synergy between commerce and faith in shaping the fabric of our post-pandemic world.

Though airport property has become a fairly standard tool in the toolbox for alternative revenue opportunities, that doesn’t always mean land is ready to go nor inform how it can be used. Fixed assets on your campus may also offer the possibility for interim and long-term alternative uses, including changes to the way they are managed or monetized. But alternative uses must be identified and prepared for so that operational, regulatory, and market needs are addressed. Even Section 163 of the 2018 FAA Reauthorization Act, which offers reduced regulatory oversight for certain development projects, can require significant preparation to just get to the review of its applicability and potential relief. Are your land or other assets ready to capture opportunity in the near and/or long term?

How can you ask “What if?”

Your development plans may be recently completed, or they may have been completed five or more years ago. Regardless, there is a pretty good chance your plans did not address a pandemic. Is it time for you to ask “What if?” A brief review or workshop with airport staff to ask “What if?” about your plan can help provide answers to some of the questions posed here. Perhaps it’s time to make a small tweak, or program a full master plan update? Does your development plan have projects ready to go for potential stimulus funding? C&S prides itself on creative thinking and working with our clients to roll-up our sleeves, work together, and provide solutions for implementable and actionable airport development plans.

Marc Champigny
Service Group Manager – Aviation Planning, Albany, NY

Marc can be reached at mchampigny@cscos.com or (518) 915-7349.

Article Contributors:

Kelly Moulton, Director – Sacramento, CA – kmoulton@cscos.com
Barbie Schalmo, Associate Director – Orlando, FL – bschalmo@cscos.com
Corey Johnson, Principal Consultant – Portland, ME – csjohnson@cscos.com
David Sperling, Principal Consultant – Phoenix, AZ – dsperling@cscos.com